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January 9, 2019
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5 Reasons Small Organizations Should Invest In Social Listening

When the Global Investors Summit happened, Mayank Pratap, the CEO of Engineerbabu and his team used selective hashtags to look for people who were attending the summit and reached out to them through e-mails and LinkedIn for networking.

The networking was done in a very different way […]

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December 20, 2018
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5 things to remember while choosing a social listening tool

Last year in the month of October, Mc Donald’s reintroduced its famous Szechuan sauce in select restaurants following a demand by customers on social media.

The result? The demand exceeded the supply, and Mc Donald’s took to Twitter to apologise for the short supply. They promised […]

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November 2, 2018
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Planning a social media campaign, use these 3 tips to make it a success!

Millennials and Gen Z love social media challenges.

The success of the ice bucket challenge and the recent KiKi challenge bears testimony to the popularity of these challenges.

Most of them have gone viral thanks to their high engagement nature.

The way it works is users, shoot a […]

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October 10, 2018
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The curious case of Apple iPhone launch and much more

Apple product launches are unique, and like every year, every geek around the world was looking forward to their annual event.

So, when the product launch event was scheduled on 12th September, everyone had their eyes set on the big launch of Apple iPhone XS. There was palpable […]

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