Social Media Analytics Blog

 
May 29, 2014
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7 Reasons why Banking & Financial Sector can’t miss out on Social Media Listening

The Banking, Financial Services and Insurance sector might have caught the social media fever relatively late but it managed to establish a strong online presence rather quickly. Major companies like ICICI, Axis Bank, HDFC, ING Vysya and many more such brands are highly active on social networking sites […]

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May 22, 2014
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2 States, Many Brands

Promoting brands through celebrities and movies is not a new phenomenon and a lot of brands have been doing it across the globe, be it a subtle product placement in the movie, or marketing activities around the movie featuring celebrities. This may include special advertisements, on ground activations […]

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May 21, 2014
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Natural Language Processing- NLP 101

NLP stands for natural language processing. It is a part of computer science and artificial intelligence which deals with human languages. NLP also stands for neuro-linguistic programming which is an approach to communication, personal development and psychotherapy. However this blog is about the former i.e. natural […]

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May 13, 2014
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#ModiSpeaksToArnab – Social Media analysis in an Infographic

“Frankly speaking with Arnab Goswami” was definitely one of the most awaited interviews of the season, specially after the Arnab’s interview with Rahul Gandhi which took the social media by storm and #RahulSpeaksToArnab trended worldwide with close to 3 million tweets with this hashtag!

#ModiSpeaksToArnab was expected […]

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