Social Media Analytics Blog

 
May 21, 2014
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Natural Language Processing- NLP 101

NLP stands for natural language processing. It is a part of computer science and artificial intelligence which deals with human languages. NLP also stands for neuro-linguistic programming which is an approach to communication, personal development and psychotherapy. However this blog is about the former i.e. natural […]

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May 13, 2014
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#ModiSpeaksToArnab – Social Media analysis in an Infographic

“Frankly speaking with Arnab Goswami” was definitely one of the most awaited interviews of the season, specially after the Arnab’s interview with Rahul Gandhi which took the social media by storm and #RahulSpeaksToArnab trended worldwide with close to 3 million tweets with this hashtag!

#ModiSpeaksToArnab was expected […]

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May 8, 2014
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The Social Media Story of 2 States

Bollywood has been constantly exploring new avenues for marketing their movies, be it through social media, mobile apps, or innovative partnerships.

We have been witnessing a similar trend this season as well and 2 States, the Bollywood adaptation of the Chetan Bhagat’s bestseller was no different in […]

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May 6, 2014
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From Visibility to ORM: The Evolving Face of Social Media Marketing

In just a few short years, social media has expanded tremendously, so much so that it has become an indispensible platform for marketing, one that brands cannot afford to ignore.

But it is no longer just about gaining visibility, the relationship of brands with their customers online is […]

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