Promoting brands through celebrities and movies is not a new phenomenon and a lot of brands have been doing it across the globe, be it a subtle product placement in the movie, or marketing activities around the movie featuring celebrities. This may include special advertisements, on ground activations […]
Social Media Analytics Blog
Natural Language Processing- NLP 101
NLP stands for natural language processing. It is a part of computer science and artificial intelligence which deals with human languages. NLP also stands for neuro-linguistic programming which is an approach to communication, personal development and psychotherapy. However this blog is about the former i.e. natural […]
#ModiSpeaksToArnab – Social Media analysis in an Infographic
“Frankly speaking with Arnab Goswami” was definitely one of the most awaited interviews of the season, specially after the Arnab’s interview with Rahul Gandhi which took the social media by storm and #RahulSpeaksToArnab trended worldwide with close to 3 million tweets with this hashtag!
#ModiSpeaksToArnab was expected […]
The Social Media Story of 2 States
Bollywood has been constantly exploring new avenues for marketing their movies, be it through social media, mobile apps, or innovative partnerships.
We have been witnessing a similar trend this season as well and 2 States, the Bollywood adaptation of the Chetan Bhagat’s bestseller was no different in […]