Social Media Analytics Blog

 
March 14, 2014
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Can social media buzz predict box office success ? – Social Media verdict on #ShaadiKeSideEffects

In the era when collections of a 100 crores is fast becoming a benchmark for success, we tried to analyse if the social media conversations around a movie can help us predict its success on the box office.

Shaadi ke side effects was projected as a sequel to […]

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February 4, 2014
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Challenges and Opportunities: Customer Management in a Social Media World

The number of people interacting online is increasing day by day, in today’s world people use social media to share, gain experiences, find better options and also refer & promote the brands they like or are loyal to. Marketers are using the social space to deepen the […]

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January 31, 2014
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How to lose friends & influence people (to hate you)

It was 1936 when Dale Carnegie’s most famous work “How to Win Friends & Influence People”, first came out and has since been a guiding philosophy behind many sales teams. It’s been 78 years now but the book still continues to be a global best seller […]

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