Social Media Analytics Blog

 
May 6, 2014
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From Visibility to ORM: The Evolving Face of Social Media Marketing

In just a few short years, social media has expanded tremendously, so much so that it has become an indispensible platform for marketing, one that brands cannot afford to ignore.

But it is no longer just about gaining visibility, the relationship of brands with their customers online is […]

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March 28, 2014
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Breaking The Good News

It feels great when your hard work pays off and you get acknowledged for the same  :)

It’s with great pleasure that we announce our series A funding from Kalaari Capital. The journey till now has been amazing, and we’re committed to help brands & companies make […]

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March 14, 2014
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Can social media buzz predict box office success ? – Social Media verdict on #ShaadiKeSideEffects

In the era when collections of a 100 crores is fast becoming a benchmark for success, we tried to analyse if the social media conversations around a movie can help us predict its success on the box office.

Shaadi ke side effects was projected as a sequel to […]

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February 4, 2014
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Challenges and Opportunities: Customer Management in a Social Media World

The number of people interacting online is increasing day by day, in today’s world people use social media to share, gain experiences, find better options and also refer & promote the brands they like or are loyal to. Marketers are using the social space to deepen the […]

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