Social Media Analytics Blog

 
June 2, 2015
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Facebook Update

What You Need To Know About Facebook’s Latest Platform Upgrade

By now some of you must have probably heard that changes have been made to Facebook’s API (Application Program Interface). The goal of these changes was to give people more control over the information they share.
The Graph API is the programmatic representation of everything on Facebook […]

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May 13, 2015
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ocial media influencer

The Challenges in Running a Successful Influencer Campaign

Regardless of what it is that you are selling, there will always be influencers in that space who can impact your target audience. From editors of top-tier publications to independent bloggers, there are influencers in every niche industry. Influencers are seen as trusted sources for content who […]

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April 29, 2015
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Marketers Challenge Part 2: What Social Media Measurement Can do for your Brand

Previously in part 1, we saw how mapping your content to align with your buying cycle is crucial to your marketing efforts. Today, everything your customer desires is just a click away and social media provides you a platform to develop deeper relationships with your customers.

With customer […]

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April 10, 2015
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Step out of your comfort zone with social media

Stepping Out of Your Comfort Zone With Social Media

From the telegraph to the World Wide Web, human efforts have been always directed to relate, engage and communicate better with one another. Having rapidly picked up pace in recent times, technology and advancements in accessible communication have brought about a culture shift that is not confined to […]

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