Regardless of what it is that you are selling, there will always be influencers in that space who can impact your target audience. From editors of top-tier publications to independent bloggers, there are influencers in every niche industry. Influencers are seen as trusted sources for content who […]
Social Media Analytics Blog
Stepping Out of Your Comfort Zone With Social Media
From the telegraph to the World Wide Web, human efforts have been always directed to relate, engage and communicate better with one another. Having rapidly picked up pace in recent times, technology and advancements in accessible communication have brought about a culture shift that is not confined to […]
Marketers Challenge : How to Measure Content Effectiveness on Social Media during Buying Cycle
Social media is now a mainstream communication medium that helps brands and customers connect across small and large distances alike. Content marketing, digital publishing and social media are slowly converging and the one factor that is going to drive all these aspects is content. New platforms such as […]
Social Media Week, Bangalore 2015: ‘Upwardly Mobile’
With over eight hundred eighty-six million active mobile subscriptions in India, the theme of than ‘Upwardly Mobile: The Rise of the Connected Class’ has never been more relevant in India. Social media enthusiasts across India got an exciting glimpse into the future of mobile connectivity and social […]