Social Media Analytics Blog

 
April 29, 2015
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Marketers Challenge Part 2: What Social Media Measurement Can do for your Brand

Previously in part 1, we saw how mapping your content to align with your buying cycle is crucial to your marketing efforts. Today, everything your customer desires is just a click away and social media provides you a platform to develop deeper relationships with your customers.

With customer […]

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April 10, 2015
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Step out of your comfort zone with social media

Stepping Out of Your Comfort Zone With Social Media

From the telegraph to the World Wide Web, human efforts have been always directed to relate, engage and communicate better with one another. Having rapidly picked up pace in recent times, technology and advancements in accessible communication have brought about a culture shift that is not confined to […]

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March 23, 2015
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Marketers Challenge : How to Measure Content Effectiveness on Social Media during Buying Cycle

Social media is now a mainstream communication medium that helps brands and customers connect across small and large distances alike. Content marketing, digital publishing and social media are slowly converging and the one factor that is going to drive all these aspects is content. New platforms such as […]

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March 6, 2015
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Social Media Week, Bangalore 2015: ‘Upwardly Mobile’

With over eight hundred eighty-six million active mobile subscriptions in India, the theme of than ‘Upwardly Mobile: The Rise of the Connected Class’ has never been more relevant in India. Social media enthusiasts across India got an exciting glimpse into the future of mobile connectivity and social […]

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