Social Media Analytics Blog

 
March 23, 2015
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Marketers Challenge : How to Measure Content Effectiveness on Social Media during Buying Cycle

Social media is now a mainstream communication medium that helps brands and customers connect across small and large distances alike. Content marketing, digital publishing and social media are slowly converging and the one factor that is going to drive all these aspects is content. New platforms such as […]

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March 6, 2015
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Social Media Week, Bangalore 2015: ‘Upwardly Mobile’

With over eight hundred eighty-six million active mobile subscriptions in India, the theme of than ‘Upwardly Mobile: The Rise of the Connected Class’ has never been more relevant in India. Social media enthusiasts across India got an exciting glimpse into the future of mobile connectivity and social […]

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February 19, 2015
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How Social Media Listening can Simplify Marketing for the FMCG Sector

The rise of social media has led to the introduction of many new and innovative methods of marketing. The possibility to engage with countless users, even those at the other end of the world, has revolutionized the marketing sphere. Most significantly, the one way communication between brands and […]

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February 12, 2015
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Digital marketing clichés and what to use instead of them

You won’t believe what we’re going to tell you about digital marketing today! Aside from this awful introduction, there are many terms that saturate the digital marketing world today. While using clichés isn’t really a bad thing, it’s called a cliché for a […]

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