Imagine you throw a big party celebrating an important event in your life and nobody came. Even worse, the people who turned up do not interact, laugh or even talk. Much like real life, engagement is what makes the world of business marketing go round. As Social technology […]
Social Media Analytics Blog
What You Need To Know About Facebook’s Latest Platform Upgrade
By now some of you must have probably heard that changes have been made to Facebook’s API (Application Program Interface). The goal of these changes was to give people more control over the information they share.
The Graph API is the programmatic representation of everything on Facebook […]
Stepping Out of Your Comfort Zone With Social Media
From the telegraph to the World Wide Web, human efforts have been always directed to relate, engage and communicate better with one another. Having rapidly picked up pace in recent times, technology and advancements in accessible communication have brought about a culture shift that is not confined to […]
Marketers Challenge : How to Measure Content Effectiveness on Social Media during Buying Cycle
Social media is now a mainstream communication medium that helps brands and customers connect across small and large distances alike. Content marketing, digital publishing and social media are slowly converging and the one factor that is going to drive all these aspects is content. New platforms such as […]