Social Media Analytics Blog

 
March 6, 2015
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Social Media Week, Bangalore 2015: ‘Upwardly Mobile’

With over eight hundred eighty-six million active mobile subscriptions in India, the theme of than ‘Upwardly Mobile: The Rise of the Connected Class’ has never been more relevant in India. Social media enthusiasts across India got an exciting glimpse into the future of mobile connectivity and social […]

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February 19, 2015
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1-Social-Media-Listening-FMCG-351x195

How Social Media Listening can Simplify Marketing for the FMCG Sector

The rise of social media has led to the introduction of many new and innovative methods of marketing. The possibility to engage with countless users, even those at the other end of the world, has revolutionized the marketing sphere. Most significantly, the one way communication between brands and […]

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February 12, 2015
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Digital marketing clichés and what to use instead of them

You won’t believe what we’re going to tell you about digital marketing today! Aside from this awful introduction, there are many terms that saturate the digital marketing world today. While using clichés isn’t really a bad thing, it’s called a cliché for a […]

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February 6, 2015
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SocialMediaInfluencer

Social Media Influence: It’s about relevance and not clout

You’re a brand manager, responsible for launching a new beauty product. You want to ensure that all your prospective customers learn about your product and its awesome features and then go ahead and buy it. However, yours is a small brand and doesn’t have the huge […]

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