Social Media Analytics Blog

 
February 6, 2015
|
0 Comments
SocialMediaInfluencer

Social Media Influence: It’s about relevance and not clout

You’re a brand manager, responsible for launching a new beauty product. You want to ensure that all your prospective customers learn about your product and its awesome features and then go ahead and buy it. However, yours is a small brand and doesn’t have the huge […]

Read more
 
January 16, 2015
|
0 Comments
Marketing_Like_Dr.House

Your Marketing Appointment with Dr House

Dr. Gregory House is a genius. Period. Though he imparts medical knowledge and solutions in his own brand of genius, did you know that a lot can be learned from his actions if seen from a marketing context? Yes, the misanthropic, rule breaking and cynical doctor might help […]

Read more
 
January 9, 2015
|
0 Comments
Art_of_Modern_Brand_Campaigning

The Art of Modern Brand Campaigning

The power of social media in today’s world is undeniably significant. Nothing can spread the news faster or work better than the traditional “Word of mouth” technique. And this very characteristic of social media has made it the holy grail for the marketing sphere. Marketers today have […]

Read more
 
September 16, 2014
|
0 Comments

Online Consumer Kingdom: Species brands need to be aware of

In today’s socially advanced age, all brands are striving hard to engage with their stakeholders. Therefore, it becomes highly important to know what your stakeholders are speaking about, in order to further develop the product/brand and improve the customer experience. On the flipside  though even the […]

Read more