Social Media Analytics Blog

 
January 9, 2015
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The Art of Modern Brand Campaigning

The power of social media in today’s world is undeniably significant. Nothing can spread the news faster or work better than the traditional “Word of mouth” technique. And this very characteristic of social media has made it the holy grail for the marketing sphere. Marketers today have […]

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September 16, 2014
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Online Consumer Kingdom: Species brands need to be aware of

In today’s socially advanced age, all brands are striving hard to engage with their stakeholders. Therefore, it becomes highly important to know what your stakeholders are speaking about, in order to further develop the product/brand and improve the customer experience. On the flipside  though even the […]

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August 29, 2014
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Social Media Listening- From Theory to Practice

The sensational sphere of social media has taken the world by a storm. Everywhere around the globe, people have been engulfed by this phenomenon. Not only can you connect and share, but the amount of information one can get from it, is mind boggling. And brands everywhere are […]

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August 6, 2014
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A Battle Between The New & The Old: Social Media Research Vs Traditional Marketing Research

Social media has taken the marketing world by a storm. It has connected people all across the globe, making it possible to share and discover things while rooted to one spot. It is slowly replacing certain conventional methods of marketing, most significantly research. Earlier research was only about […]

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