Social Media Analytics Blog

 
June 18, 2014
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Why Social Media Listening Matters

In the blink of an eye, social media has expanded stupendously. The days without Facebook, Twitter and Instagram seem like a distant memory in the past. It has changed the face of conventional marketing and has now become a crucial platform for marketers everywhere. There are innumerable brands […]

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June 18, 2014
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FIFA World Cup 2014 vs. Game of Thrones

Sunday night (15 June) saw a very large number of people across the globe glued to their televisions and computer screens as two exciting battles unfolded: one in Rio de Janeiro, while the other in Westeros.

Social media was, as usual, abuzz with the latest from both camps […]

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June 13, 2014
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FIFA World Cup Scores a Goal on Social Media

Unless you’ve been living under a rock, you have certainly been exposed to the World Cup bug by now. But since you’re reading this, you’re probably not living under a rock.

At a time when every minute-by-minute update is precious, fans have very […]

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June 11, 2014
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5 Reasons Why Social Media Influencers Are Important

These days, word of mouth and peer recommendations are more reliable to customers when it comes to brands. In simple words, if my friends trust or recommend a brand, then so will I. Mass advertisements are still paramount for their powerful reach but they more often than not […]

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