Social Media Analytics Blog

 
July 4, 2014
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Emergence of Analytics in India

Analytics India Magazine recently interviewed Dr. Ranjit Nair, CEO of Germin8, where he spoke about the state of the Analytics industry in India and how it is quickly evolving to become an important part of the decision-making process of businesses across a variety of sectors. Ranjit […]

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June 26, 2014
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Apple WWDC vs. Google I/O : Clash of The Tech Giants

June 2014 was a huge month for the tech industry, with both Apple and Google having their annual developers’ conferences. Apple’s World Wide Developers Conference kicked off with a keynote on 2nd June, while the Google I/O keynote took place on the morning of 25 June […]

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June 23, 2014
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What Is Pinterest Firehose And What It Means For Brands

Pinterest with over 70 million users has always been on the marketers radar and with the recent news of Pinterest opening up a data Firehose under the name of Business Insights API, let’s try and understand its implications and the kind of opportunities that open up for […]

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June 18, 2014
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Why Social Media Listening Matters

In the blink of an eye, social media has expanded stupendously. The days without Facebook, Twitter and Instagram seem like a distant memory in the past. It has changed the face of conventional marketing and has now become a crucial platform for marketers everywhere. There are innumerable brands […]

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