Social Media Analytics Blog

 
June 6, 2014
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#BritishAirways Reputation Crash : Mayday Mayday Mayday !!!

Word of mouth is one of the most powerful ways to market brands. And social media is the best place to get people talking about you. One person shares about your brand with their network; certain people from that network share with their own and as this process […]

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May 29, 2014
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7 Reasons why Banking & Financial Sector can’t miss out on Social Media Listening

The Banking, Financial Services and Insurance sector might have caught the social media fever relatively late but it managed to establish a strong online presence rather quickly. Major companies like ICICI, Axis Bank, HDFC, ING Vysya and many more such brands are highly active on social networking sites […]

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May 22, 2014
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2 States, Many Brands

Promoting brands through celebrities and movies is not a new phenomenon and a lot of brands have been doing it across the globe, be it a subtle product placement in the movie, or marketing activities around the movie featuring celebrities. This may include special advertisements, on ground activations […]

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May 21, 2014
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Natural Language Processing- NLP 101

NLP stands for natural language processing. It is a part of computer science and artificial intelligence which deals with human languages. NLP also stands for neuro-linguistic programming which is an approach to communication, personal development and psychotherapy. However this blog is about the former i.e. natural […]

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