Social Media Analytics Blog

 
June 18, 2014
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FIFA World Cup 2014 vs. Game of Thrones

Sunday night (15 June) saw a very large number of people across the globe glued to their televisions and computer screens as two exciting battles unfolded: one in Rio de Janeiro, while the other in Westeros.

Social media was, as usual, abuzz with the latest from both camps […]

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June 13, 2014
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FIFA World Cup Scores a Goal on Social Media

Unless you’ve been living under a rock, you have certainly been exposed to the World Cup bug by now. But since you’re reading this, you’re probably not living under a rock.

At a time when every minute-by-minute update is precious, fans have very […]

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June 11, 2014
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5 Reasons Why Social Media Influencers Are Important

These days, word of mouth and peer recommendations are more reliable to customers when it comes to brands. In simple words, if my friends trust or recommend a brand, then so will I. Mass advertisements are still paramount for their powerful reach but they more often than not […]

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June 6, 2014
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#BritishAirways Reputation Crash : Mayday Mayday Mayday !!!

Word of mouth is one of the most powerful ways to market brands. And social media is the best place to get people talking about you. One person shares about your brand with their network; certain people from that network share with their own and as this process […]

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