Bollywood has been constantly exploring new avenues for marketing their movies, be it through social media, mobile apps, or innovative partnerships.
We have been witnessing a similar trend this season as well and 2 States, the Bollywood adaptation of the Chetan Bhagat’s bestseller was no different in this regard. In fact, it went 2 steps further with its cast and crew taking promotions to new levels on the Social Media.
Besides the normal fan pages on twitter and Facebook, Alia Bhatt and Chetan Bhagat (both Twitter celebs) used their mass appeal on twitter to promote the movie, be it release of the trailers, songs, or even re-branding the book itself.
With all the build up around the movie, it was almost certain to hit the bull’s eye at the box office as well, and a lot of brands would have realized that. Which leads us to another aspect of promotions – Product placement. HUL’s Sunsilk and Yes Bank were more than visible during the movie. And brands like Maybelline, Garnier, Mad over Donuts also tried to ride the 2 states wave with launching campaigns around the movie and the star cast.
We at Germin8 did some social media listening around the movie and the analysis is presented in the following Infographic. The movie definitely looks like a hit at the Box office and Alia seems to have taken the cake for its success as she was the most discussed name with the movie on Social Media.
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