Digital Marketing Archives -

December 20, 2018
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5 things to remember while choosing a social listening tool

Last year in the month of October, Mc Donald’s reintroduced its famous Szechuan sauce in select restaurants following a demand by customers on social media.

The result? The demand exceeded the supply, and Mc Donald’s took to Twitter to apologise for the short supply. They promised […]

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October 9, 2018

Role of Social media listening in timely rescue operations

The advent of social media platforms such as Twitter and Facebook has empowered every citizen to share live updates on the situation around them during emergencies.

We have seen it happen during the Chennai floods, the downpour in Mumbai every year, and recently during the Kerala floods.

These […]

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