Media & Entertainment Archives -

 
October 9, 2018
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Role of Social media listening in timely rescue operations

The advent of social media platforms such as Twitter and Facebook has empowered every citizen to share live updates on the situation around them during emergencies.

We have seen it happen during the Chennai floods, the downpour in Mumbai every year, and recently during the Kerala floods.

These […]

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May 22, 2014
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2 States, Many Brands

Promoting brands through celebrities and movies is not a new phenomenon and a lot of brands have been doing it across the globe, be it a subtle product placement in the movie, or marketing activities around the movie featuring celebrities. This may include special advertisements, on ground activations […]

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May 8, 2014
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The Social Media Story of 2 States

Bollywood has been constantly exploring new avenues for marketing their movies, be it through social media, mobile apps, or innovative partnerships.

We have been witnessing a similar trend this season as well and 2 States, the Bollywood adaptation of the Chetan Bhagat’s bestseller was no different in […]

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March 14, 2014
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Can social media buzz predict box office success ? – Social Media verdict on #ShaadiKeSideEffects

In the era when collections of a 100 crores is fast becoming a benchmark for success, we tried to analyse if the social media conversations around a movie can help us predict its success on the box office.

Shaadi ke side effects was projected as a sequel to […]

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