Media & Entertainment Archives -

 
May 22, 2014
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2 States, Many Brands

Promoting brands through celebrities and movies is not a new phenomenon and a lot of brands have been doing it across the globe, be it a subtle product placement in the movie, or marketing activities around the movie featuring celebrities. This may include special advertisements, on ground activations […]

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May 8, 2014
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The Social Media Story of 2 States

Bollywood has been constantly exploring new avenues for marketing their movies, be it through social media, mobile apps, or innovative partnerships.

We have been witnessing a similar trend this season as well and 2 States, the Bollywood adaptation of the Chetan Bhagat’s bestseller was no different in […]

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March 14, 2014
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Can social media buzz predict box office success ? – Social Media verdict on #ShaadiKeSideEffects

In the era when collections of a 100 crores is fast becoming a benchmark for success, we tried to analyse if the social media conversations around a movie can help us predict its success on the box office.

Shaadi ke side effects was projected as a sequel to […]

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