What You Need To Know About Facebook’s Latest Platform Upgrade

June 2, 2015
Facebook Update

By now some of you must have probably heard that changes have been made to Facebook’s API (Application Program Interface). The goal of these changes was to give people more control over the information they share.
The Graph API is the programmatic representation of everything on Facebook.com – people, Pages, photos, and more – as part of a social ‘graph’. It is the primary way to get data in and out of Facebook’s social graph.
As compared to Facebook Graph API v1.0, users who have subscribed to apps of Facebook Graph API v2.0 will now have more privacy as they are being issued an app-scoped ID rather than a person’s original ID. There will be no change for people who have logged in. The endpoint which returned the friends of the users who have subscribed to the app, which was present in the earlier version, has been modified to return only those friends of the user who have also subscribed to the app.

Here is an update as to how Facebook Graph API v2.0 can help you.


a. Apps and social media tools can no longer search public posts in order to retrieve the ones with keywords/hashtags.

b. Marketers will only be able to monitor the pages they have selected within the social media listening tool, in our case the tracker.

c. Consumers now will enjoy more privacy, as a 3rd party outside Facebook won’t be able to capture their comments unless they are specifically listening to that page.

d. Marketers, on the other hand, have to be more strategic in their use of social media and the pages they monitor.


a. Facebook has introduced Graph API v2.0, the new Facebook Login, and a lightweight Login Review process with the aim of giving people more control over the information they share with apps.

b. From a corporate angle, which needs to be approved by Facebook, a number of apps can now be owned by a single business.

c. The app can only access the places at which the user has been tagged.
This shows the power shift of usage towards the user. The permission is with the user and he/she can now control the flow of information they share with apps.

More than 40,000 apps were reviewed by the Facebook Login Review team. When apps request only the permissions they need, people feel more comfortable logging into those apps. The combined effects of Graph API v2.0, the new Login, and Login Review mean the overall average conversion rate of the new Login dialog is 11% higher than the previous version.