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A Battle Between The New & The Old: Social Media Research Vs Traditional Marketing Research

August 6, 2014
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 |  Social Media Analytics

Social media has taken the marketing world by a storm. It has connected people all across the globe, making […]

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FIFA World Cup 2014 – Social Media Analysis

July 16, 2014
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 |  Case Studies, Social Media Analytics, Social Media Listening

As we bid adieu to the 2014 FIFA World Cup, we bring to you some interesting statistical nuggets about […]

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Social Media FIFA World Cup Squad

July 15, 2014
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 |  Social Media Listening

As the greatest festival on Earth, the FIFA World Cup, ends, we bring to you detailed Social Media analytics […]

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Emergence of Analytics in India

July 12, 2014
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 |  Social Media Analytics

Analytics India Magazine recently interviewed Dr. Ranjit Nair, CEO of Germin8, where he spoke about the state of the […]

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Social Media Grand Slam: An analysis of #FedererVsDjokovic at Wimbledon!

July 8, 2014
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 |  Social Media Listening

In a summer dominated by football, the Wimbledon, lawn tennis’ most revered contest, received lesser attention that it deserved […]

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Apple WWDC vs. Google I/O : Clash of The Tech Giants

June 26, 2014
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 |  Social Media Listening

June 2014 was a huge month for the tech industry, with both Apple and Google having their annual developers’ […]

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5 Things a Marketer Can Learn From Sherlock

June 25, 2014
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 |  Social Media Listening

Wouldn’t it be amazing if we could all be eccentric masterminds with killer memories and could casually solve mind-boggling […]

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What Is Pinterest Firehose And What It Means For Brands

June 23, 2014
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 |  Brand Perception

Pinterest with over 70 million users has always been on the marketers radar and with the recent news of Pinterest opening up […]

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Why Social Media Listening Matters

June 18, 2014
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 |  Social Media Listening

In the blink of an eye, social media has expanded stupendously. The days without Facebook, Twitter and Instagram seem […]

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FIFA World Cup 2014 vs. Game of Thrones

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 |  Social Media Listening

Sunday night (15 June) saw a very large number of people across the globe glued to their televisions and […]

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