Empowering buyers with the right content, platforms, and tools, is essential to converting them into ambassadors. Referral programs, recommendation campaigns, and other forms of word-of-mouth marketing initiatives can also be supercharged when key buyers are inherently incentivized to share the brand’s messaging
With close to 90% of global buyers believing that good customer service is vital to brand loyalty, brands are reaching customers across digital mediums to ensure positive interactions. A key challenge that marketers face within the ORM domain is keeping up with evolving trends.
Dr Ranjit Nair, CEO, Germin8, explains the emerging role of social media platforms in providing digital intelligence to pharma companies. He also explains how his company is helping pharma companies to understand market requirements with solutions for social media listening and analysis, in an interview with Usha Sharma from Express Pharma
Dr. Ranjit Nair, in conversation with CH Unnikrishnan, Editor, Future Medicines India on challenges and opportunities for Pharma and healthcare companies to tap the potential of social media
Dr Ranjit Nair, CEO, Germin8,explains the importance of listening to our customers for appropriate response management during the time of crisis.
Marketers are increasingly turning to social media research to gauge the sentiments of their customers owing to the immediacy and spontaneity of views and opinions expressed.
"Consumer sentiments and emotions from social media are a vital source of consumer insights for marketers, especially since the Covid-19 pandemic when conventional research has become more difficult." - Ranjit Nair, Germin8
Small and medium businesses can reduce costs and optimise efficiencies by embracing artificial intelligence. Germin8 featured in an article by #BusinessToday on how #AI and #MachineLearning coupled with #SocialMediaListening is making #SMB intelligent.
A study by Interactive Advertising Bureau (IAB) revealed that two-thirds of consumers today are using ad blockers. Desktop users say that ads make it difficult for them to navigate sites
Catch up with the thoughts of Germin8's founder Ranjit Nair (PhD AI), on "Big boosts to startups; "No angel tax on Startups" says FM Nirmala Sitharaman" a news article covered by #ZeeBiz
No matter who you are or how small your business is, digital presence is the bedrock of modern times. Having said that, it’s important to mull over Online Reputation Management (ORM) as an indispensable component to any digital strategy chalked for success.
The ‘she’conomic revolution and avoiding social media pitfalls. Our CEO, Dr. Ranjit Nair offers his two cents on the latter in this month’s Femina special feature.
Germin8’s technology prowess in the fields of Natural Language Processing and Big Data Analytics and Ormax Media’s vast domain expertise in media insights. The end result will allow film marketers make their campaigns more effective” said Ranjit Nair, CEO,Germin8 Solutions.
Many are using software to listen to online conversations about their brands. This can help brands to not just gain insights about their consumers views and opinions, but also aid them in having a constructive two-way communication with them “says Ranjit Nair, CEO,Germin8 Solutions.
“Natural language processing, technology that can be applied very easily to understanding unstructured content on online sites,” says Ranjit Nair, CEO , Germin8 Solutions =