What is Social Media Listening?
Social listening allows you to monitor, analyze, and even respond to conversations about your brand and business online. It’s an integral component of audience research. If you don’t have a social listening strategy in place, you’re missing out on precious insights. What do your customers think about your brand? what’re they saying about your competitors? Conversations gathered from various social media and user generated content sites are analysed using industry specific algorithms for topic and sentiment and presented on helpful dashboards for deriving insights.
Why social media listening matters?
If you’re not using social network listening, your marketing plan is missing something big. Real individuals are talking about you or your business online. You would like to listen to them, right?
To put it simply, if you really care about your customers, you care about the insights you will get from social listening.