Don't Let a Crisis Eat Into Your Brand Equity

What:

Actions:

• Alerted the brand as soon as multiple mentions started appearing
• Deployed tools to determine authenticity of pictures being shared as ‘proof’ of contamination
• It turned out that it was a single picture being shared by multiple people
• Reported fake profiles that were spreading rumours
• Engaged with influencers who were sharing/re-sharing those posts and communicated facts. They were asked to withdraw their posts or face legal action
• Several influencers issued a public apology while others simply deleted them
During the entire period, the client was kept updated with 2-hourly status reports.