Viral campaign 51% more effective than competition successfully managed with Germin8

Who:

How:

• Germin8 helped map and monitor a social media campaign that struck the right chord
• The association with a social cause contributed to an emotional connect with the brand
• Activities around the campaign drove positive engagement, pushed up emotional connect and increased social conversations through mentions

Impact:

• Campaign was 51% more effective compared to similar campaigns run by competitors
• 90% increase in positive mentions during the campaign with negligible negative comments