SCC for PSU Case Study

More than 1 lakh queries and mentions, sorted and prioritized based on key parameters such as urgency, influencer potential, etc. daily on a real-time basis
Timely response helped build the PSU’s image on social and keep positive sentiment high

Highly dynamic tool created to optimise response management across social platforms consistently

Analytics driven: To assess response management through effective analysis for better performance
Streams: To separate and manage responses for different social media platforms effectively
Query closure system: Makes it possible to effectively manage conversations and assign status based on stage of response
Workflow management: Allows for collaborative efforts and minimizes duplication
Viral watch: Monitors sensitive conversations for razor-sharp real-time alerts and updates to relevant teams
24*7 support: Germin8 team is constantly available on standby to resolve queries related to use of tool

1 Lakh Queries effortlessly managed by India's Largest PSU using Trooya