While most of the Investors out there are focused on Financial, Operational, Legal due diligence before investing in any startup or a company. It is possible that they might be missing out on the Brand’s Digital Reputation, a key deciding factor in this current day and age.
This study answers the following questions, those that any investor like you should know before you shake hands with any brand:
How the brand is being perceived by its stakeholder?
Is their current audience showing signs of loyalty or are they not satisfied with their offering?
How is the brand fairing against its competition?
How effective is their branding & marketing efforts?
How is the content shared by the brand, being perceived online?
Are the Founders/CXOs in any way affecting the brand’s digital reputation?
What is the overall reputation of the brand on Digital Platform?
Understanding what the customers think about the brand can give you a good idea of how the brand is being perceived by them
While making any investment, you make sure that your capital is in safe hands by conducting due diligence. Don't miss out on this key aspect that is relevant in the current day and age
Benchmarking against their competition can give you an analysis of what their strengths & weaknesses are in the market
