Harnessing the true power of your advocate community can increase brand presence both in-person and online - Darshit Shah, Digital Marketing Executive
Social media users mobilized resources and citizen groups to the aid of the thousands of frantic, worried and confused people with family members in dire need of medical help but no clear way to go about it. - Girish Jaggi, Customer Success & Corporate Communications Manager
For pharmaceutical companies information from social media and online public media platforms is of great use, as they can gauge what patients, doctors, caregivers, and even pharmacists are talking about.
“With the rise in digital literacy and smartphone adoption, especially in tier 2, 3 cities, adapting regional content and communication will play a key role in driving growth. “ – Darshit Shah, Digital Marketing Executive, Germin8
Germin8’s Dr. Ranjit Nair said, “The first obvious thing we did was support for those who tested positive in terms of arranging for things to be delivered to them, finding hospital beds, ensuring cashless usage of group insurance for emergency finance. Then we decided on Covid leave for anyone who tests positive and is symptomatic or needs to take care of a dependent that is unwell. Covid leave doesn’t count towards earned leave. Finally, we’re conducting a vaccination drive by tying up with a Mumbai hospital for all employees and their family members under the age of 45.”
Let us take our chances and say that you are tempted to skip reading this entire article, apart from the key pointers. But imagine this -- how about an audio broadcast version of this, which you can listen to while multitasking with whatever you are doing at the moment. That's essentially what a podcast is, and convenience is just one of the reasons behind its surging popularity.
According to Dr Ranjit Nair, CEO, Germin8, “If one is focused on AI solutions for the foreign market, the main challenge is that quality talent in India for AI is still in short supply. Some professionals know about different AI approaches, but practical hands-on experience of what will work best for different situations is not easy to find. This results in more experimenting and longer project durations.”
Chatbots have been around since 1966. We can see chatbots being used from websites to apps to social networks, everywhere! Automation is the future and it is being integrated into many business processes. The world is changing at an exponential rate.
"Understanding consumer behaviour is one of the biggest challenges faced by companies across the world. The need to understand consumer behaviour is not only substantial but also a perpetual one." - Ranjit Nair, Founder & CEO, Germin8
“We are always looking to push the boundaries of our technology through customer led innovation. With the updated tool, we have made social media listening much more actionable and relevant. It will help our clients improve their product adoption and customer retention, thanks to insights that will improve the customer experience across the entire customer journey. These product improvement helps in improving marketing ROI because of more relevant communication and campaigns. We are also able to listen, monitor and act in real time across industries, thus enabling our clients to go to market, well prepared.”- CEO & Founder, Germin8
“Google My Business has become a vital platform for a business that has physical locations that are visited by customers. This makes it important for brands to treat it as an important channel for engaging with consumers – tracking, analyzing, and responding to the feedback received here. On Google My Business, due to the campaign which was coined in the early days of the Pandemic “Vocal for Local” there was a sudden rise in the number of reviews for businesses on Google My Business Pages, making it a prominent source of consumer communications. It makes us feel very proud that the development team worked relentlessly and were successful in including support of Google My Business in Trooya.” - CEO & Founder, Germin8
Empowering buyers with the right content, platforms, and tools, is essential to converting them into ambassadors. Referral programs, recommendation campaigns, and other forms of word-of-mouth marketing initiatives can also be supercharged when key buyers are inherently incentivized to share the brand’s messaging
With close to 90% of global buyers believing that good customer service is vital to brand loyalty, brands are reaching customers across digital mediums to ensure positive interactions. A key challenge that marketers face within the ORM domain is keeping up with evolving trends.
Dr Ranjit Nair, CEO, Germin8, explains the emerging role of social media platforms in providing digital intelligence to pharma companies. He also explains how his company is helping pharma companies to understand market requirements with solutions for social media listening and analysis, in an interview with Usha Sharma from Express Pharma
Dr. Ranjit Nair, in conversation with CH Unnikrishnan, Editor, Future Medicines India on challenges and opportunities for Pharma and healthcare companies to tap the potential of social media
Dr Ranjit Nair, CEO, Germin8,explains the importance of listening to our customers for appropriate response management during the time of crisis.
Marketers are increasingly turning to social media research to gauge the sentiments of their customers owing to the immediacy and spontaneity of views and opinions expressed.
"Consumer sentiments and emotions from social media are a vital source of consumer insights for marketers, especially since the Covid-19 pandemic when conventional research has become more difficult." - Ranjit Nair, Germin8
Small and medium businesses can reduce costs and optimise efficiencies by embracing artificial intelligence. Germin8 featured in an article by #BusinessToday on how #AI and #MachineLearning coupled with #SocialMediaListening is making #SMB intelligent.
A study by Interactive Advertising Bureau (IAB) revealed that two-thirds of consumers today are using ad blockers. Desktop users say that ads make it difficult for them to navigate sites
Catch up with the thoughts of Germin8's founder Ranjit Nair (PhD AI), on "Big boosts to startups; "No angel tax on Startups" says FM Nirmala Sitharaman" a news article covered by #ZeeBiz
No matter who you are or how small your business is, digital presence is the bedrock of modern times. Having said that, it’s important to mull over Online Reputation Management (ORM) as an indispensable component to any digital strategy chalked for success.
The ‘she’conomic revolution and avoiding social media pitfalls. Our CEO, Dr. Ranjit Nair offers his two cents on the latter in this month’s Femina special feature.
Germin8’s technology prowess in the fields of Natural Language Processing and Big Data Analytics and Ormax Media’s vast domain expertise in media insights. The end result will allow film marketers make their campaigns more effective” said Ranjit Nair, CEO,Germin8 Solutions.
Many are using software to listen to online conversations about their brands. This can help brands to not just gain insights about their consumers views and opinions, but also aid them in having a constructive two-way communication with them “says Ranjit Nair, CEO,Germin8 Solutions.
“Natural language processing, technology that can be applied very easily to understanding unstructured content on online sites,” says Ranjit Nair, CEO , Germin8 Solutions =