Measuring the effectiveness of your advertising campaigns is crucial to maximize the engagement with your customer base, drive depth of engagement, improve customer perceptions and increase brand loyalty.
Every company, brand or agency will approach the end of a campaign differently, with some going into detail and others taking a much broader view. However whilst digital campaigns can be quite simple and straightforward, perhaps with maybe just one or two channels, others may be more complex and multifaceted. I, therefore, believe it’s always best to err on the side of detail so that you can get a true picture of how different elements of a campaign performed in the context of the overall campaign objective. The main advantages of running a PCA include:
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