Brands marketing and communication during Covid-19 outbreak

Executive Summary

Understand how brands have changed their marketing and communications and how are they aligning to the current COVID-19 out break in order to maintain business continuity and their association with their customer. 


Brands now are using innovative and creative ways of communication to engage their follower base in a responsible and informed manner and in the process have set new communication benchmarks that can be useful for handling crisis or a sensitive situation by any size of brand in future


Also understand how brands across sectors are adapting to this change on social media with respect to 


  • Content themes
  • Social Initiatives
  • Frequency of Posts