While most of the Investors out there are focused on Financial, Operational, Legal due diligence before investing in any startup or a company. It is possible that they might be missing out on the Brand’s Digital Reputation, a key deciding factor in this current day and age.
This study answers the following questions, those that any investor like you should know before you shake hands with any brand:
How the brand is being perceived by its stakeholder?
Is their current audience showing signs of loyalty or are they not satisfied with their offering?
How is the brand fairing against its competition?
How effective is their branding & marketing efforts?
How is the content shared by the brand, being perceived online?
Are the Founders/CXOs in any way affecting the brand’s digital reputation?
What is the overall reputation of the brand on Digital Platform?