Consumer Perception Study

Executive Summary

A brief study to understand the consumer perception and requirement for a premium class hotel.


Based on the reviews received across hotels in Delhi, we have categorized the conversations what customers are talking about as:


  • Staff Behaviour
  • Food
  • Location
  • Service Related
  • Hotel Cleanliness
  • Ambience
  • Amenities
  • Parking Facilities

Understand the share of voice of the customers and their requirements.