Businesses no longer have total control over public information about their brand. People can connect with your brand in a variety of ways thanks to a scattered presence on social networking sites, rating sites, forums, and blogs. While the form of engagement may vary, doing business and building brands in such a turbulent market entails certain risks that must be managed. Conducting regular reputation checks using online reputation management services and adopting timely precautions using a variety of approaches is a good brand protection solution.
Learn about brand protection, types of brand abuse, and how to protect your brand below.
- What is the definition of brand protection?
Brand protection is the act of safeguarding a company’s and its related brands’ intellectual property (IP) against forgers, copyright pirates, and infringers of other forms of IP, such as patents, colour marks, design rights, and trade dress.
Brand protection service safeguards not only a company’s revenue but also its image, reputation, and total worth. Brand protection, at its most basic level, guards against brand misuse.
- What exactly is brand abuse?
Brand abuse is a broad word that refers to a third party infringing on a brand’s IP rights in order to profit from its well-deserved reputation. Abuse of a brand can take a variety of forms, including but not confined to:
- Theft of a patent
- Rogue websites
- Copyright piracy
- Impersonation on social media
- Trademark squatting
Companies must be on the lookout for any sort of brand abuse in which they could become a victim. Counterfeiting is the most ubiquitous and damaging for brands.
- How does ORM provide brand protection?
Developing a strong online brand image instills confidence and trust in your customers/prospects while also protecting your company from internet fraud and financial losses. A bad reputation can cause mistrust and lead to a loss of commercial possibilities.
Professional online reputation monitoring services can examine if your brand is being utilized unlawfully to divert visitors, as well as any other illegal or unauthorized uses of your brand.
ORM seeks to improve your company’s image and safeguard your clients and prospects from online fraud using online reputation management tools. ORM agencies are successful in combating damaging information on the internet, such as unverified rumors, critical remarks, and other unfavourable complaints.
Brand reputation monitoring is critical to maintaining a favourable customer perception of your products/services and ensuring your company’s unrestricted expansion.
It is essential to make monitoring and management of your business’s online reputation a part of your marketing strategy. Before reacting to an issue, you should get advice from ORM experts.
The following are some examples of how online reputation management methods demonstrate their efficacy:
- Addressing unfavourable and misleading allegations immediately and transparently.
- Assistance in the retention of loyal customers.
- Keeping your brand out of social media disasters.
- Developing positive relationships with publications and influencers.
- Assistance in the acquisition of new clients or consumers.
- Does your brand need ORM?
A brand’s reputation is of utmost importance. False or negative comments, reviews, and ratings about your company, brand, products, or services may be posted and disseminated quickly on many internet platforms with the intent of harming and impacting your growth and image.
An online reputation management agency like Germin8 can help you create a solid ORM plan that will establish and strengthen your brand presence online. ORM helps you by frequently reviewing and monitoring online marketplaces, and keeping a careful check on social media and e-commerce platforms for bad or misleading reviews, remarks, or claims. With the help of an ORM management service, you can methodically handle them taking into account both the brand’s and customers’ best interests.