Despite the fact that English is now the most often utilised language for internet commerce, regional language material is becoming increasingly popular. This is a message to companies to begin diversifying their content to incorporate local languages in order to broaden their reach and increase online customer interaction.
1. Tap wider markets by using local languages
Brands that currently cater to these local-language speakers are accessing a larger audience than before, providing them with a whole new captive audience with which to interact. Approximately 90% of customers will not consider purchasing from an English-language website if they do not have local language messaging. Studies show that organisations that provide multilingual customer service and language interpretation choices receive 70 per cent favourable feedback.
2. People are more likely to respond to advertisements written in their native language.
It’s not only about reaching out to new customers when it comes to adapting a brand message. It also gives you the chance to develop deeper ties with your clients and increase conversions through brand cultural relevance. Develop a desire to form more meaningful ties with customers and recognise the value of local-language targetting. You may perform experiments to discover if more contextual advertisements result in better business results for your company. Instead of relying just on English content, deliver distinct local-language messaging in different states to provide internet users in each market a more familiar experience.
3. Faster scaling up and increase in sales
Adopting region-specific language can also make your advertising dollar go further by reaching newer, lower CPA audiences and providing relevant, engaging content to more efficiently drive conversions. Ensure advertising content is contextualized based on languages and regions to improve consumer engagement and ensure better ROI. Provide new users with a familiar online experience and customer service in their native language. A Common Sense Advisory study shows that 74% of consumers are more likely to purchase again from the same brand if after-sales customer engagement was offered in their own language.
3. Increase brand loyalty and customer confidence.
When a customer buys your product and they experience some problem, they would feel much more comfortable if you solved the problem using a language familiar to them. By speaking to someone in their language, you establish trust which is crucial at the stages of the purchasing cycle. By proposing multilingual customer support, you increase brand loyalty within your customers.
4. You’ll avoid miscommunication
Miscommunication, furious emails, and angry phone calls may all lead to an irate clients being misled when it comes to settling their concerns. To avoid this, it is preferable to connect with consumers in their native tongue as they will have more freedom to express themselves. You also won’t miss vital details in translation and alleviate the customer’s fear about speaking another language.
5. Get a leg up on the competition
When two comparable firms provide identical items of equal value and quality, but the second brand rep speaks the client’s language, the buyer chooses the second. Sixty-six percent of customers are willing to spend more for a product if the firm provides them with excellent customer service. Multilingual support, just like social media listening & monitoring, is part of that great service.
The global marketplace is growing increasingly varied. As a result, it’s more important than ever to know your consumers’ cultural backgrounds and interact with them as naturally as possible. This involves active use of social listening tools, online reputation management services and brand reputation management by communicating with your consumers in their own language.