Dr. Gregory House is a genius. Period. Though he imparts medical knowledge and solutions in his own brand of genius, did you know that a lot can be learned from his actions if seen from a marketing context? Yes, the misanthropic, rule breaking and cynical doctor might help your marketing plan stay healthy. So prepare your white board and take notes from the Doctor himself.
Get a differential diagnosis on your market
A differential diagnosis is the process of weighing the probability of one disease versus that of other diseases accounting for a patient’s illness. House’s unique way of getting a differential diagnosis often helps him solve his complex cases. Besides the problems which the patient seems to have, he also considers what the patient seems to be lacking to come up with the right treatment.In the marketing context, this can be done by monitoring all the conversations that your stakeholders are having everywhere, be it through surveys or through social media monitoring.
Know your consumer’s patient history
For House, a patient history isn’t just a list of all the patient’s past diseases. It is a look into the psyche of the patient to determine how they behaved and what caused them to contract their sickness.In real world, you need to know your client to understand and gauge their needs. Knowing your client’s brand is easier when you conduct a sentiment analysis to understand how they’re perceived by the modern consumers.
Assemble your team
While Dr House does his best work by discussing his, and more often than not negating, his team’s diagnoses. He also needs Dr Wilson to keep him grounded when he’s about to get complacent.
Your marketing strategy requires brainstorming from the best and most varied specialists in diverse market and people skills. They can offer their ideas to ensure that your strategy succeeds.
Stay one step ahead of the illness
What makes Dr House impressive besides his genius level intellect is his ability to conclude what’s wrong with the patient under severe deadlines. The symptoms of the disease don’t wait for Dr House to make his move, which is why he must always stay a step ahead of them.Similarly, when you want to deliver results in a high competitive market. a competitive analysis of your adversaries will help you stay ahead.
Dare to be different to solve the puzzle
Dr Wilson once accused House of suffering from a ‘Rubik’s Complex’, that he would do anything to solve the prognosis puzzle.Your stakeholders are no different from a puzzle. Conducting a detailed conversation analysis via Explic8’s Ontology will help you understand the consumer’s mindset as evident in their online conversations, comments and views.
Provide results, regardless of the risk
Dr House may have his addictions and eccentricities, but he never fails to solve the puzzle. Even if a patient doesn’t survive their affliction, Dr House will identify the root cause and not let their death go in vain. He will always solve the mystery. It’s like he once said, “I take risks, sometimes patients die. But not taking risks causes more patients to die, so I guess my biggest problem is I’ve been cursed with the ability to do the math.”
So use all the right tools and reach out to your patient with the best marketing medicine you can provide!